Search Engine Optimization (SEO) what is it?
Search Engine Optimization (SEO) simply put, means making your site recognizable by search engines like Yahoo, Google, MSN, etc. The term search engine friendly means the same as search engine optimized. The goal is to get your site to come up high on the first page when someone is searching for your type of pet care business. This is one of the most cost effective marketing tools you will find. In the MSN search example to the right, the Marymoor Dog Walkers' site comes up in the #2 and #3 free slots using the popular search term "Seattle Dog Walkers".
SEO -- What You Get
Keyword Research
The most trafficked targeted keywords for your type of pet care business are identified and prioritized. This is an important first step of getting a high ranking since the search engines match the typed in keyswords and phrases to the websites.
Content Creation
Unique content will be created for your site that incorporates the list of keywords. Keywords are placed on the page based on proper SEO densities without reducing the impact of your message.
Site Optimization
Your site will be build to effectively communicate the prioritized keywords to the search engines. This will be done ethically to meet the requirements of the search engine algorithms.
Link Development
Incoming links to your site are critical to your SEO success. A list of the most appropriate free as well as fee link opportunities will be created. Then the work begins to get your link on these sites.
Submission
Next, you website is submitted to all the major search engines including Yahoo, MSN, Google, Alta Vista, Netscape, AOL and Lycos.
Reporting
You will receive ranking reports for the first 3 months to show your site's ranking on the top search engines.
